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The success of a company is not only a question of product strategy; it is also a question of relationships and image. And relationships and image have a lot to do with the right communication for the right target group – and this does not only apply to customers. For a company communication strategy to be successful, it needs to acquire a 360° perspective that takes the individual claims of each target group into account.

We develop communication strategies, based on your company culture and identity, that are appropriate for each target group and, in their entirety, reflect your company’s vision, strategy and values. This creates a brand out of the company itself which, in turn, not only improves its image, it also generates some clear competitive advantages.

Our teams rely on a mix of different tools to develop such communication strategies depending on the complexity of the requirements of a company. Traditionally, a large part of this task is covered by press work. However, there are plenty of other tools that also have an important part to play in company communication strategies.


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Elke Möckel • alavia • Journalismus & Kommunikation – Dianastraße 33 – D - 40223 Düsseldorf
Tel. +49.211.3106866 – info@alavia.net