Hardly anyone wants to know that their ISDN connection has two B channels. The challenge of product PR is to awaken interest in the product by clearly presenting how it can be used: Daddy wants two telephone lines so that he can still be reached in spite of his daughter’s endless telephone conversations.

The second important element of product PR, on a par with use, is emotion. A product must please us. It must address our feelings and needs: Almost everyone knows that Austria is a good place for skiing. But it is the breathtaking beauty of the scenery, the hospitality of the locals, the events in the ski resort etc. that make a winter holiday in Austria into an unforgettable experience. Product PR must always be credible and honest into the bargain. Any empty promises or exaggerations may cost you your reputation.

We offer a broad spectrum of services to bring people’s attention to particular products. We know how to present products in the right way to the media so that you will quickly reach a large number of potential customers.

Let’s not forget that our repertoire also incorporates product folders and leaflets that stand out from run-of-the-mill sales literature; online presentations with 3D animation; and digital communication carriers and POS material that awaken desires. We also manage product placement at special functions and on TV. In any event, for each one of our clients, we always develop a strategy that is individual, clearly calculated, and tailor-made for their product.