“Without investments I’d [only] be a millionaire!“ These are the words of the successful entrepreneur and billionaire, Paul Getty, and we can well believe him. Investments are important for earning money. Yet the kind of sponsorship that simply consists of a money transfer or handing over a cheque is not enough. When you are promoting a sports, social or cultural cause, your communication strategy must always be aimed at reaching your company’s desired target groups.

We develop suitable sponsorship strategies for our clients. This can be in the form of the promotion of a sports team or the support of a charitable facility. As part of the communication strategy, we link sponsorship activities with the people who are being promoted by featuring them at trade fairs and events, and publishing reports in print and online media. At the same time, many sponsorship activities present an ideal platform for fostering business relations and customer bonding.